RoleView Pro For WooCommerce

One screen. Every role. Full control over what they see and what they pay.

RoleView Pro turns WooCommerce into a true role-aware storefront. Show wholesale customers a different catalog from retail. Hide variations from anyone who isn’t logged in. Apply 15% off across an entire category for your trade accounts — without scattering settings across a dozen plugins or writing a single line of code.

Most role-based plugins force you to choose: visibility or pricing. RoleView Pro does both, in one unified admin under WooCommerce → RoleView, with a Dashboard that tells you exactly what every role can see at any moment.

Built for stores that don’t sell to everyone the same way

Wholesale and B2B operators — show trade pricing only to approved customers, hide MSRP from logged-out visitors, and run real-time discounts across whole product families.

Membership and members-only stores — restrict products to specific subscriber tiers, expose member pricing automatically, and surface a “Member Price” badge on every qualifying product.

Mixed retail and trade stores — run one storefront, two experiences. Retail customers see the public catalog. Logged-in trade accounts see additional SKUs, exclusive variations, and their negotiated rate.

Stores with custom customer segments — go beyond the limited WordPress role system. Define your own User Classes (Gold Tier, VIP, Trade Account) and let the auto-assignment engine promote customers based on what they actually buy.

What you can do with RoleView Pro

Per-product visibility — A single meta box on every product editor with three modes: All Roles, Role-Restricted (pick which), or Hidden. Color-coded badges in your Products list show visibility status at a glance.

Per-variation visibility — Hide individual variations from specific roles. Use the bulk Variation Rules Matrix to manage hundreds of variations across your whole catalog in one screen.

Quick-edit inline — Reassign visibility directly from the products list without opening the full editor.

Category-level pricing — Add a percentage or fixed-amount discount to an entire category for one role, with optional cascading to all subcategories. Use the flyout panel for one-off edits or the full Category Pricing Grid for cross-catalog audits.

User Classes — Create custom customer segments independent of WordPress roles. Assign manually, via CSV import, or automatically based on order count, lifetime spend, account age, or recency.

Auto-assignment rules — Promote a customer to “Gold Tier” the moment their lifetime spend crosses $500. Move dormant accounts back to “Standard” after 12 months of inactivity. Set the rules once; the engine handles the rest.

Unified Dashboard — Summary cards, role breakdown table, conflict detector, and activity log — all in one place. Stop wondering “what does this customer actually see?” and just look.

Conflict detection — A background scan catches products restricted with no roles selected, orphaned rules referencing deleted roles, empty User Classes, and other silent misconfigurations before they cost you a sale.

Activity log — Full audit trail of every visibility and pricing change, who made it, and when. Auto-pruned on a schedule you control.

CSV export — Export visibility rules, category pricing, and User Class assignments. Audit, archive, or migrate between staging and production.

Guest (logged-out) targeting — Treat logged-out visitors as their own role. Hide wholesale catalogs from the public web entirely, or tease “Members only” pricing to drive registrations.

Designed to work with the WooCommerce you actually use

• ✅ WooCommerce HPOS (High-Performance Order Storage) — fully compatible, declared correctly
• ✅ Cart and Checkout Blocks — works with both legacy shortcode and block-based checkout
• ✅ WordPress Multisite — per-site rules and settings
• ✅ Translation-ready — .pot file included, full text-domain support

Every visibility and pricing rule is enforced at the query layer, which means hidden products never leak into shortcodes, REST API responses, related-product widgets, or block-based catalogs. What’s hidden is actually hidden.

Built for developers, friendly for everyone else

Store managers don’t need to touch a line of code. The admin UI handles every common scenario.

For developers, RoleView Pro exposes a thoughtful set of action and filter hooks for custom workflows: rvp_available_roles to scope role lists, rvp_show_404_for_hidden_product for custom access pages, rvp_admin_can_see_hidden to let staff preview hidden products, rvp_discounted_price to layer additional logic onto pricing, plus lifecycle events for every visibility, pricing, and User Class change. Templates follow the standard WooCommerce override convention so themes can fully restyle frontend output.

Requirements

• WordPress 6.5 or higher
• WooCommerce 8.0 or higher
• PHP 8.0 or higher

Stop duct-taping plugins together.

If you’ve been chaining a visibility plugin to a pricing plugin to a “members-only” plugin and praying nothing breaks, you already know the cost: stale rules, broken edge cases, and an admin experience that fights you every time a new role gets added.

RoleView Pro is one plugin, one screen, one source of truth. Install it, set your rules, and ship.