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Admin dashboard

The dashboard is found at Track Your Traffic → Dashboard. It is powered by the REST API endpoint GET /wp-json/aop-ta/v1/stats and presents all data from the selected time period.

Time period selector: Choose from 7, 14, 30, 90, or 365 days. Free plan is limited to the last 30 days. Pro plan supports up to 365 days.

KPI cards (with period-over-period comparison):

  • Total Visits
  • Unique Visitors
  • Today (with yesterday’s count shown for context)
  • Top Channel (the channel with the most visits)
  • New Visitors %
  • Bounce Rate (visitors who only viewed one page)

Charts:

  • Visits Over Time — a line chart showing daily visits and unique visitors over the selected period
  • Traffic by Channel — a doughnut chart breaking down visits by channel (organic, paid, social, direct, referral, email, etc.)
  • Device breakdown — visits by device type (desktop, mobile, tablet)
  • Browser breakdown — visits by browser

Tables:

  • Top Sources — shows source + medium combinations with visit counts and relative bar indicators
  • Top Landing Pages — the most-visited pages that visitors arrived on
  • Active Campaigns — campaigns with recent visit data pulled from the campaign manager

UTM Link Builder:

The Link Builder is a tool for creating properly formatted UTM-tagged URLs. Enter a destination URL, fill in the UTM parameters (source, medium, campaign, term, content), and the plugin generates the full tagged URL with a live preview. Quick presets are available for common combinations like Google Ads, Facebook Ads, email newsletters, and organic social. The generated URL can be copied with one click.

Bulk URL Tagger (Embed Links):

The Bulk URL Tagger is a Business-tier tool for applying UTM parameters to many URLs at once. Select a URL type (Products, Product Categories, Product Tags, Pages, Blog Posts, or Key WooCommerce Pages like Shop/Cart/Checkout) and the plugin fetches all matching URLs from your site. Check the URLs you want to tag, fill in the UTM parameters, choose an output format (plain URLs, HTML links, or Markdown), and copy all tagged URLs at once.