Form Attribution

When Form Attribution is enabled, the plugin automatically attaches traffic source data to form submissions from the four most popular WordPress form plugins.

How it works:

When a page with a supported form loads, a small JavaScript snippet injects hidden fields into the form before submission. These hidden fields contain the visitor’s last-touch attribution data: source, medium, campaign, channel, landing page, and referrer.

When the form is submitted, the plugin captures these fields server-side and:

• Appends a formatted Traffic Attribution block to the form’s email notification (supports both HTML and plain-text email bodies)
• Saves the attribution data to the form entry’s metadata for access in the form plugin’s own entry view

Supported form plugins:

• Contact Form 7 — attribution is appended to the mail body (and mail_2 if active)
• WPForms — attribution is saved to entry meta and appended to notification emails
• Gravity Forms — attribution is saved via gform_update_meta and appended to notifications
• Fluent Forms — attribution is saved to the fluentform_submission_meta table

The integration activates automatically when you have a supported form plugin installed and the Business license is active. No manual field setup is required in your forms.